Tier-one operator continues its commitment to marketing compliance by partnering with the industry’s leading compliance platform
Ellmount Gaming has signed a deal with Rightlander.com to improve affiliate compliance and boost their responsible gambling measures.
Under the deal, Rightlander.com will continue to offer its technology providing Ellmount access to a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, PPC Monitor, Compliance Live and Affiliate Mapping Tools.
The Automated Compliance Monitor helps detect non-compliant content across geo-locations including the United Kingdom, Spain, Italy, Sweden and the USA. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing Ellmount brands to remain compliant in different jurisdictions.
The innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords while the Affiliate Mapping Tool helps operators map previously undeclared affiliate sites to known affiliates.
Using Rightlander allows Ellmount to ensure that affiliates sending traffic to their websites are acting responsibly. Furthermore, it allows the operator to protect its brand online in a constantly changing environment.
Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said: “Rightlander.com does the heavy lifting for operators and provides them with a clear view of the affiliates linking to their brands across geographies and whether they are doing so in a responsible manner.
We are thrilled to be working with Ellmount Gaming to help them improve their processes and better manage their affiliate partners.”
Miles Saacks, Head of Affiliates at Ellmount Gaming, said: “ Most affiliates and affiliate managers try to understand the basics of what is required in order to keep their websites and business practices compliant according to what the relevant regulators require but sometimes it is very hard because of how complicated they have made the laws. This is where Rightlander have become an industry leader by helping operators translate these difficult to understand regulations into a very easy and simple to use platform.
“Everyone in our industry should want to make sure that players are kept safe and that we are doing everything we can to ensure that the messages we are showing them are not misleading or rule breaking and Rightlander gives us the tools necessary to investigate these issues and rectify them before they cause any harm”.
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