The UK Advertising Standards Association (ASA) has upheld five complaints made against Paddy Power’s “Rewards Club” advertisement featuring Rhodri Giggs.
“We considered that created the impression that Rhodri was no longer defined by the alleged affair and that he had moved past his “loyalty” and was now reaping the rewards, both financially and in terms of his own self-image. The ad implied viewers should follow his example, and that their route to doing so was joining Paddy Power’s Rewards Club. For that reason, we considered the ad implied gambling was a way to achieve financial security and improved self-image, and we concluded the ad was irresponsible,” ASA detailed in its review.
Complaints were filed against the advert by five viewers claiming that the advert promotes “glamourised gambling” by suggesting that it can lead to a better lifestyle. Promoting the bookmaker’s new Rewards Club loyalty programme, Paddy Power “Ambassador” Rhodri Giggs is seen drinking champagne and driving a sports car which has “Thanks Paddy” embedded on its bodywork.
Responding to the complaints, Paddy Power marketing details that at no point during the advert, does Rhodri Giggs participate in gambling/betting.
