To improve the safety of players and tackle problem gambling, the UK Betting and Gaming Council (BGC) has unveiled a new code of conduct for the design of online games.
The new code of conduct follows on from the Safer Gambling Commitments published by the BGC in 2019 and is further evidence of the industry body’s commitment to driving up standards.
Among the major commitments included in the new code are minimum game cycle speeds of 2.5 seconds, the ending of turbo play, which allows players to speed up games, and the scrapping of multi-slot play, where a player can place multiple stakes on different games at the same time.
The code also introduces further mandatory checks on players’ activity to introduce breaks in play. All of these measures will be in place by the end of this month.
Michael Dugher, chief executive of the Betting and Gaming Council, said:
“The BGC was set up last year with the aim of leading a race to the top in terms of standards within the regulated betting industry.
“The new Game Design Code of Conduct is yet another example of our determination to address concerns head on and meet our safer gambling commitments.
“I’m sure that our members will embrace this approach and commit to its objective of improving player safety.
“And as we prepare for the forthcoming Gambling Review, it is further evidence of our industry’s commitment to improving standards – unlike the completely unregulated black market.”
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