IAS Enhances TikTok Brand Safety with New Category Exclusions and Vertical Sensitivity Segments
https://i0.wp.com/hallocompliance.net/wp-content/uploads/2024/04/141155-ias-enhances-tiktok-brand-safety-with-new-category-exclusions-and-vertical-sensitivity-segments.jpg?fit=1024%2C683&ssl=1 1024 683 The HALLO ECHO The HALLO ECHO https://secure.gravatar.com/avatar/9019cb49f8ca42953ce7d3f0d64568ea?s=96&d=mm&r=gReading Time: 2 minutes Integral Ad Science, a leading global media measurement and optimisation platform, announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further…
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