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cap-and-bcap-update-guidance-on-protecting-under-18s-in-gambling-and-lotteries-advertising

CAP and BCAP Update Guidance on Protecting Under-18s in Gambling and Lotteries Advertising

The HALLO ECHO

Reading Time: 2 minutes The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have updated their guidance on protecting under-18s in gambling and lotteries advertising. In 2022, following public consultation, CAP and BCAP introduced a stricter standard, replacing the previous test of “particular” appeal (content likely to appeal more to…

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