Scandinavia

Gambling ads pay off to Swedish media

The HALLO ECHO

The latest trends from Sweden reveal that in online gambling advertising are paying handsome dividends to Swedish media outlets, in spite of the regulatory endeavors to to reduce the activity. As per the analysis conducted by Sifo Advertising Measurements and Dagens Media, a whopping €560 million was spent on online gambling advertising in 2017. This expenditure…

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Swedish Gambling Market Revamping

The HALLO ECHO

Sweden is taking steps to make its gambling industry more liberal as the gaming regulator has prepared new legislation that will welcome international operators to Sweden and allow gaming operators to function in a more liberal gaming market. A draft of the new gaming regulation was finalized last week. Unlicensed gaming operators have been free…

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Finish Slots Machine players will have to confirm identity to play

The HALLO ECHO

The state betting monopoly Veikkaus is aiming to reduce the detrimental impact of gambling by requiring users to authenticate before they can use slot machines located in remote areas. Veikkaus recently announced that in future users will have to verify their identities before they can play on slot machines. However the new restriction may not…

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