Western Europe

ASA unveils new five-year strategy

The HALLO ECHO

  The Advertising Standards Authority (ASA) of the UK has officially released its new five-year strategy. The new plan focuses on making the regulation of online ads stricter and using machine learning tools in regulation. The report points out that businesses are advertising more more more online; people are also spending more time online. “Online…

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Ireland okays loot boxes

The HALLO ECHO

  The Irish government has decided to buck the popular trend about the controversial loot boxes and categorically stated that loot boxes do not fall under the ambit of gambling. It must be noted that 15 countries and several regulators, ranging from Washington State to Poland, have so far brought regulation against skins gambling and…

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UK Gambling Commission penalty imminent for Stride Gaming

The HALLO ECHO

  Stride Gaming, the UK-based online gambling company, is bracing for a hefty fine from the UK Gambling Commission (UKGC). The fine is expected to be around GBP 4 million. The reason for the fine is still not clear. The Commission has basically found faults with Stride’s functioning after a review of Stride’s activities. The…

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HooYu signs agreement with Bear Group

The HALLO ECHO

  HooYu, the UK-based peer-to-peer online ID verification service, has signed a partnership with the Guernsey-based gambling operator Bear Group, which runs casinos in UK such as Slingo and SpinGenie. According to the agreement, Bear Group will use the HooYu platform to ensure mandatory compliance and social responsibility requirements as well as to detect fraud…

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UK’s Gambling Commission publishes tougher ad rules

The HALLO ECHO

The UK’s Gambling Commission has released a new set of updated rules regarding advertising, which are more stringent and tougher than the older set of rules. The commission said that the new set of rules “provide stronger protection for consumers and ensure they are treated fairly by gambling businesses.” The new rules are set to…

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Valve alters Dota 2 loot boxes to comply with Dutch regulation

The HALLO ECHO

The US games developer Valve has altered the way the Dutch players can interact with and purchase loot boxes. The changes have been introduced after complaints were lodged by the Netherlands Gaming Authority about a couple of games, Dota 2 and Counter-Strike: Global Offensive, for violating the country’s Betting and Gaming Act. A Reddit user…

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