Electronic Arts (EA) is appealing a potential €5 million fine in the Netherlands for its sale of FIFA Ultimate Team packs.
The Dutch government announced last month that it would be enforcing a fine against EA for its implementation of paid-for loot boxes in its most recent FIFA games.
EA will have to change the way its loot box-like items work in FIFA 19, 20, and 21, or every week the company will be fined €250,000, up to a maximum of €5 million.
EA Benelux issued a statement, noting its intent to appeal the fine. “We’re disappointed by today’s decision, and the possible impact of it on Dutch players. We do not agree that our products and services are in conflict with the local gambling laws. We do appeal against this decision and try to prevent a situation that impacts the full possibilities of Dutch players in FIFA Ultimate Team.”
“Electronic Arts attaches great importance to a positive playing experience: we strive to give all players choice, honesty, value, and pleasure in our games. We’re still open to take part in talks with the Netherlands Gambling Authority and other stakeholders to solve and understand their concerns.”
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