Global Gambling Guidance Group accreditation highlights RG best practice
Enteractive, the global leader in player reactivation and retention for the iGaming industry, has been awarded G4 accreditation for responsible gambling practices for the third time in a row since their first 2017 certification, receiving a glowing report from the global player safety group.
The certificate is a feather in the cap for Enteractive – as the global leader in retention and acquisition, the company puts responsible gambling at the centre of its revenue generation activities for partner operators. During the pandemic, this has provided the gambling sector with another safety net for players, with Enteractive proud to act as a first responder in identifying problem gambling issues when speaking directly to the players.
The G4 auditor “was impressed with the evidence provided, and the knowledge and enthusiasm demonstrated throughout the audit.” In the assessment, G4 also commented that, “the investment in attracting human capital clearly pays off in the concrete work done” by the company. “The ambition to approach the various processes [in responsible gambling] in a holistic manner, and engagement with reactivation agents, is indicative of the comprehensive approach the team has set out”.
The audit was carried out on 25th March 2021 and the G4 accreditation, as a result of this audit, was renewed with immediate effect – the third consecutive time that Enteractive has received the certification since 2017.
Pedram Padidar, COO at Enteractive, commented, “We’re incredibly proud to have scored so highly with the G4 auditors, and this just goes to show the commitment and priority we give to responsible gambling practices in the daily course of our partners engagement projects. The players are our industry’s most important assets, so it’s crucial to offer sustainable entertainment with safety standards to keep the players enjoying the fun, while protecting those at risk”.
Enteractive logs any players issues relating to RG and informs the respective operator to allow them to reach out directly to players and ensure their well-being and safety.
G4 is a group of international experts in the field of problem gambling and responsible gambling with staff and board members from different parts of the world. They have many years of experience working with the gambling industry worldwide to encourage responsible gambling and minimise the harm caused by problem gambling.
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