GiG re-launches Thrills as a PAY N PLAY(R) operator to enhance UX and compliance

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Gaming Innovation Group Inc. (GiG) has re-launched Thrills today as a lightning-fast, instant registration operator by introducing Trustly’s Pay N Play product as its only payment method. The technology is live in Sweden, Finland and Germany and will allow GiG to boost acquisition, build loyalty and stay compliant.

As well as going live on Thrills, the technology is also offered to operators on the GiG Core platform, with external brands Omnia and the newly launched Dreamz going live last month alongside another of GiG’s internal operators, Kaboo. GiG is planning to make it available to other operators soon. GiG plans to offer this to other external and internal operators in the near future.

Pay N Play enables instant player registration without the significant churn that the iGaming sector has historically experienced as a symptom of the more drawn out registration processes. New players deposit funds instantly and with no account registration necessary. The need for time consuming account verification as part of the registration process will become a thing of the past.

Both deposits and withdrawals will become instant transactions with Pay N Play, giving players more control and simplifying their experience. At the same time, operators can retain the strongest registration and security protocols through KYC requirements, which are fulfilled with data supplied directly via BankID.

CEO of GiG, Robin Reed comments:

“Trustly’s Pay N Play will ease the registration experience for Thrills’ players and enable higher conversion and retention while reducing churn. With instant deposits and withdrawals, this new system supports our promise “to provide fair and fun gaming for all”.


For further information please contact:

Anna-Lena Åström

Head of IR & Corporate Communications

[email protected]

+356 796 998 48


About Gaming Innovation Group (GiG):

Gaming Innovation Group Inc. is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’. Through our ecosystem of products and services, we are connecting operators, suppliers and users, to create the best iGaming experiences in the world. Gaming Innovation Group operates out of state of the art offices in St George’s Bay, Malta and is listed on the Oslo Stock Exchange under the ticker symbol GIG. For more information about GiG and our services, please visit:


About Trustly

Founded in 2008, Trustly Group AB is a Swedish FinTech company that makes online banking e-payments fast, simple and secure. The company offers cross-border payments to and from consumer bank accounts at over 3,000 banks in 29 European markets and connects businesses and consumers within e-commerce, travel, gaming and financial services. In 2018, the Financial Times ranked Trustly as one of the fastest growing companies in Europe on the FT1000 list and in 2017 the London Stock Exchange recognized Trustly as one of Europe’s most inspiring, fast-growing companies.

Trustly has 230 employees and is headquartered in Stockholm, Sweden, with regional offices in Spain, Malta, Germany and the UK. Trustly is a licensed Payment Institution under the supervision of the Swedish Financial Supervisory Authority. Read more at