The Advertising Standards Authority has banned an online casino advert of Monopoly Casino, after finding that it breached their code. Monopoly Casino is owned and operated by Entertaining Play Limited.
The banned advert features Monopoly’s familiar cartoon mascot Rich Uncle Pennybags, was deemed by the ASA to appeal to children, which in turn goes against the ASA’s guidelines.
Entertaining Play has argued that the use of the character Rich Uncle Pennybags in their advert for their online casino was not likely to appeal to minors. With it “not possessing exaggerated features and that it did not mimic any cartoon character in current children’s programming.”
