Monopoly Casino Advert Faces ASA’s Ban
 The HALLO ECHO
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  The Advertising Standards Authority has banned an online casino advert of Monopoly Casino, after finding that it breached their code. Monopoly Casino is owned and operated by Entertaining Play Limited. The banned advert features Monopoly’s familiar cartoon mascot Rich Uncle Pennybags, was deemed by the ASA to appeal to children, which in turn goes…

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Kenya Introduces New Gambling Ads Regulations
 The HALLO ECHO
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  Kenya has introduced new gambling regulations which include banning advertising outdoors and on social media. Investors and betting firms have time until June 30 to comply with the new regulations. Under the new rules, any gambling advertising will need approval by the regulator and will be required to contain a warning message which must…

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UKGC: New age and identity verification rules – changes to the LCCP from Tuesday 7 May
 The HALLO ECHO
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  New rules come in on Tuesday 7 May surrounding age and identity verification procedures for online operators. These new rules follow an open consultation and aim to ensure operators verify customers’ age and identity details quickly and robustly. The changes to LCCP will affect remote betting and gaming operators, and some remote lotteries. They…

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Playup Fined For Offering Illegal Gambling Inducements
 The HALLO ECHO
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  Betting operator PlayUp Interactive Pty Limited has been convicted and fined $7,500 after being found guilty of communicating illegal inducements to gamble, following an investigation by Liquor & Gaming NSW. PlayUp pleaded guilty to breaching NSW gaming laws in Downing Centre Local Court on 30 April, and in addition to the fine was ordered…

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Association of Gaming Equipment Manufacturers (AGEM) Hails Passage of Assembly Bill 221 That Expands Nevada’s Gaming Technology Workforce
 The HALLO ECHO
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  The Association of Gaming Equipment Manufacturers (AGEM) announced the passage by the Nevada Legislature of Assembly Bill 221 that expands the state’s technology and manufacturing workforce by giving those 18 to 20 years legal status as a “gaming employee” working for slot machine, systems, table game and component suppliers. Previously, Nevada statute prohibited any…

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Maltese Company Yobetit Welcomed by Swedish Market
 The HALLO ECHO
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  Yobetit recently acquired its Swedish license, providing the Maltese iGaming company with the opportunity to break into the Swedish market – and that’s exactly what they’ve done. Prior to obtaining the Spelinspektionen Swedish license, Yobetit’s marketing was focused on Maltese players, but now the horizon has widened. Swedish players are flocking to sign up…

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Casumo Expands Service Offering into Denmark
 The HALLO ECHO
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  Casumo, the Malta-based online gaming operator, has secured a five-year licence from the Danish Gambling Authority (Spillemyndigheden). Casumo will focus on a mobile-first approach and run a media campaign to promote its online casino services in Denmark. According to Oscar Simonsson, the co-founder and CEO of Casumo, securing the licence was an important milestone…

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Joint Competition and Markets Authority / Gambling Commission letter to the gambling sector
 The HALLO ECHO
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  “The Competition and Markets Authority (CMA) and Gambling Commission (the Commission) have now concluded their joint programme of work concerning suspected breaches of consumer protection law in the remote gambling sector. This work focused in particular on the fairness, transparency and potential for consumers to be misled by a number of terms and practices…

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