Hot on the heels of obtaining a German market operating licence at the end of 2022, Rootz Limited has announced the company’s success in gaining access to the regulated Ontario, Canada, market from January 2023. This latest success further strengthens the online casino operator’s reputation as a global contender.
CEO of Rootz, Lasse Rantala, states that “increasing our footprint within regulated markets is in line with a dynamic strategy that seeks to provide innovative gaming solutions to players around the world. Ontario is an important market for us, and we welcome the opportunity provided by AGCO to become a licensed operator and to enter into an operational agreement with iGO”.
This agreement will see Rootz Ltd. launching four leading casino brands into the regulated Ontario market; Wildz, Wheelz, Caxino and the streaming brand Spinz will be available to Ontario residents from 31January 2023.
The four casino brands all run off the Rootz proprietary platform utilising a single account structure that provides players with access to all four Rootz brands with a single account and virtual wallet. The company’s existing automated and fully-personalised CRM tool, Journeys, is set to provide a seamless play experience for Ontario customers.
Rantala’s expertise includes cultivating teams equipped with the advanced skills required for exceptional service delivery in a complex operating environment:
“Full credit goes to our first-rate teams for the Ontario licencing achievement: as an operator, we prioritise the need for safe, secure and fair play; the strict compliance requirements within regulated markets such as Ontario and Germany will provide peace of mind to our customers that they are enjoying play experiences with a licensed provider,” Rantala concludes.
As a multi-brand platform, Rootz’ reputation has gained traction within the industry, having received numerous awards and accolades within a short time frame.
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