Spelinspektionen, the gambling regulator of Sweden, has issues a warning all licensed gambling operators and urged them to stick to the newly implemented rules concerning bonus offers.
Sweden opened up its market to international online casino and betting companies on 1 January 2019. The country has licensed about 70 betting and casino operators and are in the process of issuing more licenses. The regulatory body issued the warning following complaints that some license holders have neglected the rules regarding the offering of bonuses and similar incentives to their customers. Under Sweden’s new gambling law, bonuses can only be offered to players/bettors who register with one licensee or another for the very first time.
Spelinspektionen said in its statement that incentives beyond the ones authorised risk attracting customers with problem gambling behaviour. The regulatory body went to say that it monitors carefully the online gambling space and how license holders comply with bonus rules, and that it has initiated a probe into several gambling companies regarding how they handle bonus offering policies.
Companies offering bonuses and similar incentives beyond the ones allowed under current law risk being slapped hefty fines or even having their license revoked, Spelinspektionen warned.
