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Advertising Standards Authority

UK’s CAP: New Content Restrictions on Gambling and Lotteries Ads

 The HALLO ECHO
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  New rules with tougher protections for under-18s came into force on October 1, further strengthening the Committee of Advertising Practice’s (CAP) commitment to safeguard young people and vulnerable audiences. The Advertising Standards Authority (ASA) has revealed that it will now consider complaints about the content of gambling and lotteries ads to ensure that it…

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UK’s Advertising Standards Authority Clarifies Content Marketing Rules for Gambling Advertising

 The HALLO ECHO
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  The Advertising Standards Authority (ASA), the UK’s advertisement watchdog, has issued further guidance on the rules applied to “content marketing” of gambling services/products on social media and other digital channels. The guidance was published as a “remit statement” responding to queries by operators, related to its 2021 “CAP Code on marketing communications appearing on…

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ASA Bans 7 Crypto Ads in the UK

 The HALLO ECHO
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  UK advertisements watchdog has banned seven cryptocurrency ads by categorising them as “red-alert priority”. The banned ads include ones by Coinbase and Papa Johns. The Advertising Standards Authority (ASA) said its rulings follow proactive monitoring of cryptoasset ads, and form part of a wider project that will eventually shape specific guidance around advertising these…

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ASA Bans Ladbrokes Ad for Showing Socially Irresponsible Gambling Behaviour

 The HALLO ECHO
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  The UK advertising watchdog Advertising Standards Authority (ASA) has banned a TV ad of Ladbrokes for depicting socially irresponsible gambling behaviour. The ad, seen in April, began with a voiceover that stated: “I’m a nodder: up to the football, down to the app like a dog on a dashboard.” The next scene showed a…

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