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ASA

UK’s Advertising Standards Authority Clarifies Content Marketing Rules for Gambling Advertising

The HALLO ECHO

  The Advertising Standards Authority (ASA), the UK’s advertisement watchdog, has issued further guidance on the rules applied to “content marketing” of gambling services/products on social media and other digital channels. The guidance was published as a “remit statement” responding to queries by operators, related to its 2021 “CAP Code on marketing communications appearing on…

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UK ASA Bans “Misleading” Ad of Lucky Go Studio

The HALLO ECHO

  The UK Advertising Standards Authority (ASA) has banned an ad of Lucky Go Studio after a claimant challenged whether an in-game ad was deceptive owing to unrealistic chances of winning prizes while using the app. The commercial was first seen on 25 November 2019, which was initially shown as an in-play video ad for…

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