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content marketing

UK’s Advertising Standards Authority Clarifies Content Marketing Rules for Gambling Advertising

The HALLO ECHO

  The Advertising Standards Authority (ASA), the UK’s advertisement watchdog, has issued further guidance on the rules applied to “content marketing” of gambling services/products on social media and other digital channels. The guidance was published as a “remit statement” responding to queries by operators, related to its 2021 “CAP Code on marketing communications appearing on…

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