Belgium restricts iGaming advertising

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Belgium’s government has issued stricter regulations against iGaming advertising, as part of its effort to protect children from the ill-effects of all forms of gambling.

The Belgian parliament okayed the new regulations after close to a year of deliberations. The most significant feature of the new regulations is the total ban on online casino TV advertising.

According to the new regulations, there will be restrictions on other forms of casino advertising too. Online casino operators will be allowed to advertise their services only on government approved websites. There will be a ban on sports betting on TV before 8 pm. No forms of marketing will be allowed during live sports broadcasts. Celebrity or athlete endorsements of gambling companies will also be prohibited.