Denmark to restrict gambling advertising

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Spillemyndigheden, the Danish Gambling Authority has proposed to amend Danish Gambling Act to restrict the amount of marketing for gambling games, particularly to reduce exposure of children to gambling advertising.

The move is to prevent gambling from evolving from a form of entertainment into a problem. “A new code of conduct should be considered a benchmark and only a minimum requirement for the gambling industry,” said the authority.

The authority also stated that the code of conduct is “an opportunity to set limits and tools in place that go even further than required by law. This includes preparing clear frameworks for game advertising content and ensuring that the amount of advertising is reduced and restrictions are in place.”

The move will affect gambling-related advertising on TV stations.